Helping UK trade associations to promote their member's interests

IDEA was formed to offer to UK trade associations a service of collecting and publishing their member information of promoting themselves and the service they offer. This is done in a varirty of formats:

Printed directories.
Web sites
Electronic catalogues on CD Rom.


Our aim is to produce well designed publications which are effective, accurate and excellent value for money. The IDEA Business Tracker system is continuously developed and refined and has been used by organisations as diverse as:

British Footwear Association
British Materials Handling Federation
British Pump Manufacturers Association
Construction Equipment Association
Manufacturing Technologies Association
National Access & Scaffolding Confederation
Society of Motor Manufacturers and Traders
Sports Industries Federation
Stone Federation Great Britain

Because of IDEA's concentration on trade association communication, it is able to offer an effective service which is designed to fulfill the specific requirements of trade associations. IDEA will do everything from the initial conception, obtaining materials from member companies, collating these and ensuring that the construction of the indexes and terminology within the publication are common usage within industry, designing and programming the system and, if required, distributing it to British export institutions throughout the world. These services are designed to complement those of a trade association; associations may pick what they require to be done and do themselves what fits within their own organisation. Publications can be financed in a number of different ways and IDEA has considerable experience in such schemes. We would be happy to work with you to develop the most appropriate system for your organisation.

Above all, IDEA publications are intended to be effective and user friendly, in both European and oriental languages. They are designed with the requirements of the user in mind, not from the basis of using the latest tricks and gimmicks.


The machine must be the servant not master.


Please note our new address below:

(Registered in England No. 3139416 Vat Number 669 6201 10)
TEL: 020 7731 7151 ▪ MOBILE: 0772152189